Certainly, 2017 had its fair share of video marketing and it doesn’t seem like that is going to change anytime soon. In fact, the future of this digital marketing phenomenon is only looking brighter.
2018 video marketing trends are shaping up to make a fantastic year for video marketing. If you want your video marketing strategy to keep up, you need to stay on top of these trends.
To help, we put together a list of some of the video marketing trends that are ruling 2018:
- Boost video engagement with 360 degree videos:
The idea behind 360 video is that every direction is recorded at the same time, so that you get a full panoramic view wherever you may be. It isn’t just a trendy way of presenting things, it delivers real results. These sort of videos receive higher views as compared to regular videos. 360 degree technology doesn’t burn your wallet and is within the reach of the average website owner.
- The rise of video storytelling:
Storytelling has been used for a variety of purposes across generations. The relationship between video and storytelling is mutually beneficial, especially for businesses. Video elements can add life to the story and a story itself can take video to another level. Using stories is an effective way to connect with people, and when paired with the multitude of options in terms of video creation, the possibilities are virtually endless.
- Video marketing across multiple social media channels:
When it comes to social media, almost all platforms are making it a priority. Publishing content over social media improves and increases the chances that your audience will see it. Almost all the social media platforms allow posting videos in the story format, it can be a great option for your business.
- Rise of live video streaming:
Live videos have become a key player in the social media sphere. Live Streaming is unique. It allows users to directly interact with you or your product. The major benefit with this is, it doesn’t require a huge budget. Almost all of the social media platforms are providing the live video streaming option.
- Video and email, the perfect combination:
The play button is the most compelling CTA and when used in emails, can increase click-through rates and conversions. People are more likely to engage with the video content in your email, spend more time reading the message, and open the email in the first place when they know it contains video.
Video emails help in nurturing leads and move them along the buyer’s journey, just like your written content, but in a more engaging manner.
- Videos on sales pages:
This tactic is increasingly seen across many sales pages. It is not such a new thing, but nowadays it is popping up more and more. With video players like Wistia, and ClickFunnels it has become much easier to include videos on sales pages.
This increases the time spent on the page and a higher engagement rate is noticed.
- Multiple device video consumption:
Statistics have shown that over 80 percent of adults aged between 18 and 49 often use multiple devices at once.
That means you shouldn’t merely rely on only one platform to reach your target audience. Rather than investing solely in mobile video content, continue to cater to the desktop users with features such as large screen and interactive video.
Having an appropriate video marketing strategy combined with the latest trends can bring in clear benefits for your campaign and take you ahead of your competitors. Video marketing is all the about emotions, you want to target along with the understanding of human psychology. Creative video advertising spread like wildfire on the internet and helps you earn several benefits.
Tim Somers – Bizarre Marketing