Brands must not confine their marketing strategies to Facebook, Instagram and Twitter. LinkedIn has become a priority choice for marketers to promote their brand. LinkedIn being a professionally-oriented platform, doesn’t mean that there isn’t room for creativity and experimentation with the types of posts a brand can create.
According to studies,
“80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.”
LinkedIn has positioned itself as a must-have tool for B2B marketers whether it be for brand promotion or for growing connections. Many B2B companies have already taken advantage of LinkedIn marketing features in order to reach new audiences and share innovative content.
The Following are brands who have leveraged the power of LinkedIn in their marketing arsenal and are having massive success.
· Hubspot:
Hubspot is an inbound marketing and sales platform, it’s famous for its LinkedIn page and curated content. It focuses on creating content that adds value and makes lead generation easier for newbie marketers. It focuses on bringing a significant number of likes and comments on each post to top SERPs.
To keep the page fresh, Hubspot frequently changes their header image and at the same time, this image creates curiosity amongst its audience. Along with its company page, it also has a LinkedIn group for “Inbound Marketers” who are more or less interested in the industry and thus, serve as potential customers for Hubspot.
· Microsoft:
Microsoft has gone one step further and presented a perfect example for B2B marketers how they can use this platform by going beyond product promotions and establishing a brand image.
Microsoft is aiming “to empower every person and organization on the planet to achieve more” and that’s the focus on its LinkedIn page, featuring stories of innovation, technology and how its tools and services can help people from various industries succeed.
Microsoft takes advantage of Showcase pages, through which it has created sub-pages for its main company profile to establish niche communities and conversations around various products.
· GE:
GE’s LinkedIn page focuses on technology, innovation and showcasing their services in the most creative and attractive way. It includes appealing graphics, inspiring quotes, curated links, insights, interviews, and announcements make a very appealing presence and its 1.6m followers appreciate how the company focuses on the community, judging by the number of likes, comments, and shares the posts have.
There is also the LinkedIn Group ‘Official GE Careers Group’ with over 170,000 members discussing what it’s like working at GE, along with tips and news on hiring, training, and development.
GE uses its affiliated company pages for expanding and sharing its content so that information can reach a wide customer base, which provides another great opportunity to stand out with its originality.
· Adobe:
Adobe being a leading provider of digital media creation technology, aims to provide marketers with the tools they need to create stunning visuals for marketing campaigns.
In order to market their own products, Adobe is connecting with these digital creators on LinkedIn with content that can help them grow their businesses.
It also features a “Careers” page where it encourages its followers to join Adobe’s community of creative and analytical thinkers, also sharing a video of the day in the life at Adobe to connect and engage future prospects.
Its 800k followers know what to expect from such a popular company and it manages to deliver it in the best possible way.
LinkedIn provides numerous opportunities to marketers to showcase their brand in the best possible manner. It is one of the best platforms to present your content and generate leads and benefits through it.
Tim Somers – Bizarre Marketing
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