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Top Ten Ways To Use Pinterest For Business

April 21, 2014 By Tim Somers Leave a Comment

Top Ten Ways To Use Pinterest For Business
10 ways to use pinterest for business

1. Set A Strategy – Pin strategically by considering your objectives before you begin. Are you trying to: Drive traffic to your website, boost your brand awareness, increase your sales, expand customer engagement? Pick images and offers accordingly.

2. Watch Your Percentages – Create inviting boards by making 40 percent of your pins motivational and inspiring. 40 percent instructional and educational, and only 20 percent about your brand – including profiles, specials and contests.

3. Be Pin Friendly – Install the Pin It Button on your website and give every page and blog post a featured image that can be pinned automatically. In addition, put a “follow me on Pinterest” button on your home page.

4. Promote Others – Build your brand by engaging with the community via repining, commenting on and like other pins. You can also tag @ another pinner you are following in one of your pin descriptions.

5. Establish Your Expertise – Craft keyword-rich pin and board titles and descriptions to boost your Google ranking and be found for your expertise. Use hashtags to highlight key words and phrases your customer search for.

6. Cross Promote – Connect with your other social media by creating a Pinterest tab on Facebook tweeting your pins, and embedding pin in your blog posts.

7. Pay Attention to Pin Placement – Place your most important pins near the middle of the top or second row of the board. Research show that pin placed front and center receive the highest percentage or viewers.

8. Give Stuff Away – Drive traffic to your website by offering free items such as e-books, podcasts, promotional products and white papers to a pin’s description. According to Pinerly, pins that have a call to action see an 80 percent increase in engagement.

9. Go Multimedia – Make your boards more interactive by sharing videos, screencasts and podcasts. Good multimedia pins include: tutorials, product demos, behind-the-scenes tours and excerpts from presentations and webinars.

10. Know Your Numbers – Verify your website in the settings page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.

To Your Success!

Tim Somers
Bizarre Marketing

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I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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