Trade Show Giveaway Trends For 2013

One of the best ways to gain exposure to your brand is to attend trade shows as in exhibitor.  You will not find a better event that offers a large and captive audience truly interested in what your company has to offer.  Marketing your business is defiantly challenging with the game changing all the time.  Using tradeshow giveaways when exhibiting is one trend that is constantly evolving and you must keep up with the trends to make sure you stand out.  Leveraging industry trends at events of this nature make your ROI (Return on Investment) well worth all the efforts that are involved.

Social Media Makes Its Mark On Trade Show Giveaways

In a recent survey exhibit experts said the biggest tradeshow marketing trend to stay on top of is Social Media.  There are many different angles that should be considered regarding the use of Social Networks and exhibiting at a trade show.  First you must promote the event you will be exhibiting at with all of your networks well before the event to get a social buzz going.  Offering a free promotional product to anyone that stops by your booth is one of the best ways to drive traffic to your tradeshow booth.

Exhibitors are encouraged to provide attendees with ways to check in, follow and register using QR Codes in conjunction with various Social Media outlets like FourSquare to name one.  Attendees can scan a QR Code and instantly like your Facebook Page to receive yet another custom printed promotional item.  The can register for your next webinar or to your newsletter in the same manor.

Exhibits Should Incorporate Technology at Tradeshows

Tablet computers have transformed the way that countless consumers live their lives.  These devices have begun to make their mark on the tools used as a tradeshow exhibitor. Exhibitors can pull up product images, details, and shipping information from these handheld devices, providing booth visitors with everything they need to know about the products and services being offered.  Attendees use them likewise taking their handheld computers with them while touring the exhibit hall gathering leads and information.

As technology saturates the tradeshow floor, exhibitors must look for ways to integrate this into choosing the right promotional product trade show giveaways. Computer accessories are likely choices which include items like flash drives, covers that protect tablets, and desktop holders for various techie stuff. One of the most in-demand giveaways is a combination tablet cover and Bluetooth keyboard. Trade Show attendees enter contests to win popular and expensive technology prizes like this one.

Trends in tradeshow giveaway promotional items will continue to center on technology in the years to come. Rapid changes in technology will change the shapes, sizes, and functions of these promo items. As a marketer you must keep up with the trends and use them to their advantage to drive a frenzy of traffic to your tradeshow giveaway booth.

Tim Somers
Bizarre Marketing