Promotional products are used for various reasons; name or brand recognition is one of them. One of my favorite low cost recommendations is the Trade show or Conference Bag. Bags are one of those items that get used over and over again well after the event they are given out at. Attendees seek them out as soon as they arrive at the Tradeshow and tote them around the event loading them up with all the stuff vendors are handing out.
When considering a custom printed tote bag you want to stay clear of the old plastic bags, sure people will grab them at the event and carry them around until they come across another vendor passing out a nicer conference bag. Then what happens to the plastic bag, it gets stuffed into the nicer bag and later trashed and never used again. While the nice bag gets used by the recipient over and over again – exposing your brand well after the event.
There are a few things to consider in making sure your bag give-a-way will be one that people will use over and over again. Consider the audience you are giving the bags to, if you are attending a health fair a beach type tote bag is more than likely not going to excite the recipients into using the bag again anytime soon. Make sure the bag is in style and is a trendy color and material.
Bizarre Marketing will help you find the right conference bag that fits your budget but more importantly fits the audience you are giving them to giving your brand the recognition is deserves.
Tim Somers
Bizarre Marketing
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