Content is king might just be the most over used and under implemented statement marketers use over and over again. It’s often said, but rarely used, and I too am guilty of knowing the power of good content – while not taking the time to really use it to dominate my market place. It takes time to really produce good content. The game is changing yet again with native video storytelling. I know video marketing is nothing new, YouTube is still the number 2 search engine with countless hours of video uploaded every minute and countless hours of video is being watched (sorry didn’t research the actual numbers to whooo you). Digital video is going native in 2015, and it’s important we marketers pay attention to the details.
Social media empires Facebook and Twitter are making big pushes to carve out their own slices of the fast-growing video advertising market. Snapchat and Instagram are also making a play for the attention of their users with a strong video platform. The rise of native video players on social networks is going to significantly change the way content marketers create and distribute video content. You betting gear up and get in or you as they say will be left behind.
Gary Vaynerchuk has created four short videos on his take regarding Native Video Storytelling on Facebook, Twitter, Snapchat and Instagram – check them out below.
Before you do – follow me on these platforms.
“All I care about is the attention of the consumer: where are they spending their time? Snapchat gets your undivided attention while your finger is on the screen, so it’s certainly up there. It’s also one of the only places you do creative on top of the video. There is so much going on; check out the video below for some tips.”
“This is the number one platform for attention right now, but video is not native to it. We see that in the data; people interact with photos far more than video. But what’s the upside? Listen in the video below.”
“This is a newer one, but it’s really exciting me. Don’t forget that Twitter has a bit of an attention problem right now, so having video in the feed will certainly help with catching your followers and making them stop the scroll. What else do I think? Press play below.”
“Facebook is the greatest data company of all time for marketers. If I want to make a video, I can target it specifically to the people interested in it. And that’s called not wasting people’s time. Only the people who give a crap about it will see it.”
Are you using any or all of these social networking platforms to produce video content? Share what you are doing in the comments.
To Your Success!