Video Marketing With Voice-Overs Make A Big Difference
Video Marketing is hot and if you are not using this medium to drive business and sales you are missing out on an easy and cost effective way to captivate your prospects and turn them into customers. I have produced several videos for clients and usually just drop in some snappy music and call it a day. But the more I start digging into the production of marketing videos I am realizing that Voice-Overs really do take a marketing video to the next level.
Voice-Overs improve viewer engagement and keep their attention far longer than videos with just a music track – in turn leading the viewer to remember your company’s products and services – leading to sales and referrals. Many studies have made the connection between the human attention span and what captures an individual’s interest and keeps it. Some of these studies find without question that merging sensory components, such as visuals and a strong voice, will increase and keep the viewer’s attention much longer.
See For Yourself – Below you will find two videos that we produced, they are exactly the same visually but the second one has a Voice-Over. After watching both, please vote for the one you find more powerful and engaging.
I want thank John Zadikian of JZ-Voice for lending his voice for this post. We at Bizarre Marketing can offer you a full package of video marketing production options with Voice-Over services provided by John Zadikian or you can contact John directly to add a Voice-Over to videos you have created yourself.
Bizarre Marketing, LLC.