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What Is Remarketing?

October 23, 2014 By Tim Somers Leave a Comment

Surely this has happened to you more than once; you are searching for a product or service and then you start seeing advertisements for the product, service or company everywhere. It’s like you are being stalked right! You jump on Facebook and there it is, a few days later you are checking out a video on Youtube and you see it again. You visit your favorite news site only to see it yet again, you can’t hide from it. A month goes by and you search Google for something totally different and the website you end up on has an ad for the company you were checking out over a month ago.

Remarketing

This is called Remarketing – Marketers know that is takes 16 impressions for a purchase to be made and that the hardest part is grabbing the attention of your target market. You did know that it takes 16 impressions now to make a sale – right?…up from 9 just last year. As a Marketer this should be very exciting for you. Think about it, you have a visitor to your website – they basically raised their hand and said yes I am interested in your products and services but I am not ready to buy just yet. You don’t have their contact information but for the next 180 days you can follow them around the Internet reminding them of your brand, products and services – impressing them by how you are everywhere.

How Does Remarketing Work?

Using the Remarketing feature on your website is very simple. All you need to do is add a piece of code generated by Google AdWords or by Facebook, known as the remarketing pixel tag. Place the code on any and all of the web pages you want to trigger the Remarketing Campaign. The code can be added anywhere; however, ideally it should be added to either the header or the footer. Once it is done, you can create remarketing lists for any of your webpages. When someone visits the page, their cookie id is added to the list and your ad keeps following the visitor for up to 180 days. The great thing about Facebook Remarketing is that a custom audience is created and you can create future ads to target those visitors over and over again.

“Retargeted customers are 70% more likely to complete a purchase than someone who has not been remarketed to”

Remarketing is also a great way to keep in front of current customers. You can show customers special offers that will increase their purchases with you…which will increase your bottom line.  Remarketing has been around for several years but is just now becoming known and the results are very impressive.  You can set your budget, test and beef up the ad spend on the ones that are working for you.

Bizarre Marketing offers Local Business Remarketing services for a Free Marketing Analysis contact us today.

Free Marketing Analysis

To your success!

Tim Somers
Bizarre Marketing

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I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

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Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

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Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

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I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

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Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

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