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What Is Your Target Market? Target Market Strategy

September 11, 2014 By Tim Somers Leave a Comment

Anyone with a pulse! A client actually said that to me when I was working on building his Marketing Strategy. I also hear “everyone is a prospect” – chances are you don’t really know what your target market is. If you want your Marketing to be successful, you need a series of messages that communicate specifically to an audience, your target audience that is. Most marketers (business owners) create messages in generalities rather than specifics and cannot figure out why they get poor results. It is usually because they do not have a target market strategy – bottom line it’s because they do not know their target audience. Also if you have different products or services that appeal to different markets – you need to target them each with a different message.

Target Market

If, you think in terms of a dart board you always aim for the bulls-eye right? This is where you get the most points…it’s how you WIN!  You still get points for hitting the board but your score is much less for the same effort. If you want to win you need to come as close as possible to the center target and will have to hit it a lot if you are competing against other players. In terms of business this concept is no different; you must define your target market center point and hit that point as often as you can if you are going to win in the game of business.

To achieve this, review your current customer list by category and type. Then expand the list by writing down other markets that would be good candidates for your products or services. Pick one to three of these markets, then develop your message specifically to this audience. This becomes your marketing bull’s-eye and all messaging needs to be geared toward that center point, forget the rest. You will be blown away on how easy business will come when you are laser focused on your target market.

You should now be able to clearly define your message and communicate it to prospects, strategic partners and other sources of referrals. Do this and you will attract more clients with ease and without wasting marketing dollars to those that are not your target audience.

To Your Success!

Tim Somers
Bizarre Marketing

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Testimonials

I have been using Bizarre's services for years, and it's a pleasure to work with Tim. He is a true professional and has become a friend along the way in support of my non-profit organization. His promotional items and printing services are top-notch. Thanks, Tim, for making us look so good :-) !

Wilheimina Long Youth Matter Inc.    Website   

A big thank you to Tim and the entire team at Bizarre Marketing. We switched to them after an unsatisfactory experience with a competitor and we are very thrilled with the end result! We'll definitely be using Bizarre Marketing in the future and highly recommend them.

Tricia Cawley Heritage Automotive Group    Website   

I met Tracy Hill at a networking event over a year ago and now cherish our relationship! She is the ultimate professional with a passion for helping other businesses grow. Her follow-up is second to none! Tracy is always searching for new ideas and opportunities for her clients. I highly recommend Tracy and Bizarre Marketing for your promotional items!

Cindy Hancock, Oasis In-Home Care    Website   

Thank you Tracy! It's great to have you as a local resource for my marketing items. Ordering couldn't have been easier and I appreciate your follow up. Jerry

Jerry Moore, O'Rear & Associates    Website   

Tracy Hill is wonderful, and is a great resource for all business owners. Tracy helped me get Style Books with my logo embossed on them, and I couldn't be happier with them. She worked with me and the vendor to make sure everything was perfect. Her customer service and follow-up was wonderful. I would highly recommend working with Tracy to any business owner needing marketing materials/promotional products!

Katie Rushton    Website   

Tim: Just like when one of my gift baskets arrives and you're so excited when you open the box and you're seeing something magical for the first time--that's how I felt when I saw those magnets. You did a fabulous job!

Mary Lewinski, Extra Special Baskets    Website   

I would like to thank Tracy Hill for a fantastic job. I had a huge networking event fast approaching and I needed promotional items for my vendor table. Tracy was able to recommend several options and cleaver ideas. We were able to place my order and I received the items in time for my event. I ordered pens and they look amazing.

I would highly recommend Bizarre Marketing and I would definitely recommend Tracy, she is the BEST!

Valerie Priester    Website   

I am so happy with my pens and business cards. I was like a kid in a candy store when I saw my pens (pink no doubt). My business cards are amazing - I finally got official cards with my logo, no more generic cards (they served their purpose). Tracy Hill was my representative and she is the absolute BEST! She helped me with ideas for an upcoming event and ensured everything would arrive on time for event.

Valerie Priester - Victorious Life Coaching    Website   

Thank you Tracy for helping me with our health fair. The Large insulated bags were a hit and are of very high quality. The pin wheels with our name on the handle were a hit as well with the children and the parents.

Sharon Gonzales    Website   

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