Why Brands Are Still Not Focusing On Mobile Marketing is beyond me. Mobile is not going away and I am baffled how some companies still do not have a regular website let alone a mobile website. Mobile is the “First” screen for almost half of 18 to 34 year olds, but even more eye opening is people “don’t leave home without it” no I am not talking about their American Express card. It’s their phone; you know this because you are surely guilty of this too.
There are three simple questions to ask when considering marketing in the mobile realm. Is mobile relevant to your audience? If your target market is 72 year olds mobile is more than likely not going to be relevant. How does mobile work into your marketing plan? 2014 is just around the corner and you really need to drill down and make room in your budget for mobile marketing it’s more than just a mobile friendly site. The last question do you have the infrastructure in place to support mobile, i.e. a mobile friendly website?
If you let 2013 slip by without seriously looking at putting a mobile marketing strategy in place, 2014 may just be a year your market share slips to those competitors that “get it” and have or are forging ahead with a mobile plan. Consumers are moving at a very fast pace and you have to provide an easy to navigate place for them to research your products and services. It’s just this simple if your site is not mobile friendly they are moving faster than the jimmy Johns delivery guy to a competitor that has a mobile friendly site.
Mobile Friendly Site Test: Jump on your website right now using your smartphone, navigate around and review how it looks, how easy it is to find your product or service, how easy is it to find your phone number and directions to your business.
Now take a look at this: BEFORE and AFTER of a site Bizarre Marketing created for this client.
Last Step: Contact Us Today to get your mobile friend site up and running.